Friday, December 13, 2019

The Amora alternative to Grey Poupon

Grey Poupon is a brand of mustard that originated in Dijon, France.

The U.S. rights to the brand were acquired by the Heublein Company, which was later acquired by Kraft Foods. The mustard is now made in American.

When we settled in New York in the late 1970s, Grey Poupon became very popular through a clever ad campaign and was our mustard of choice, until this Fall when Costco stopped carrying it for the winter because Utahans only seem to use it during barbecue season.

Since we hated conventional, American yellow mustard, we had no choice but look if we could find Amora, another popular French mustard here in America.

We did and ordered some at a price of $2.80 a 15.75 oz jar against the $4.00 for a 16 oz Grey Poupon jar. As you’ll see in the video, the class is much lower but the taste is about the same, so for the foreseeable future, we’ll stick to Amora...

No comments: