Monday, December 1, 2008
Are these realistic expectations?
Yesterday, I spoke with my friend John Evans from Vail who told me that his company and most Colorado resorts are expecting business to be down by about twenty percent and are planning their business accordingly (no new hires, salary freeze, scaled down budgets, etc.) Vail Resort is doing its part with discounted lift ticket and attractive lodging packages. Their only fear is that business could even fall beyond that, making it much harder to keep cost and profitability in check. Aspen has already put a promotion together with UPS to counteract the luggage fees charged by airlines and give an extra reason for visiting Ute City. Compare that the rose-tainted glasses worn by the Park City Chamber and its business community. That’s what could also be called “arrogant denial” and might bite everyone too soon and too painfully. A few weeks ago I was wondering if there was some “Plan B,” just in case; apparently in the land of Zion we’re much too good for that and God still loves us…
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