Saturday, July 11, 2015

What's in a brand and a logo?

In 1996, Park City Ski Area became Park City Mountain Resort (PCMR) and got a new logo on the occasion. I never liked the new rendition and in particular the squiggly portion that reminded me of a pile of dog crap, for lack of a better choice of words.
Today, I learned that the merged PCMR and Canyons will be renamed Park City Mountain and – I can only hope - should get a brand new logo in the process. I also wish that the pile of doggy doodoo is somehow removed and thrown forever into some landfill.

Will my expectations be fulfilled? I must just wait until July 29 to know the answer...

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