Friday, June 23, 2017

New US Ski Team logo?

As part of a two-year re-branding project, U.S. Ski & Snowboard just came up with a brand-new logo to replace the pair of logo used by the team and the association until now.

A bunch of “experts” and consultants were called to create the new logo. Since we say that too many cooks spoil the broth, I don't think the result is that good.
It looks as if it had been designed by a six-years old (I know, I'm an old grumpy guy!) I liked the old crest-logo much better.

Of course, regardless of the result quality, this big effort probably did cost a bundle that could have better been used in helping financially-strapped athletes!

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