Friday, April 22, 2016

Advertising 101?

This morning, the Clinton campaign bought a prominent banner ad on the New York Times, web edition.
While this makes good sense as the media company has endorsed the candidate from the get-go, the ad – in my view - violates a major rule.

Her face should face to the right direction, just like the arrow in her logo does. Not the other way around; it makes her look backwards as she sure doesn't want to be characterized this way. This is a big no-no it smart advertising.

Besides, her profile shot doesn't look too flattering, but that's a whole different story.

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