How do some of us become snob?

Among my many friends and relatives, many are able to stay pretty much true to themselves, but a few fall through the cracks and become snob, generally as their material condition improves substantially. My sense is that they fell prey to the Madison Avenue sirens that keep on telling them that have to conform to the various

models portrayed by our advertising and consumer culture if they really want to become “someone.” Too often, good fortune, well-being and comfort are amalgamated with true personal values. The antithesis of that concept would be the ability to think for ourselves and this can be very difficult when we become “contaminated” by these pre-digested views of the world. Independent thinking is challenging, but priceless!