Sunday, September 25, 2016

Better Ski Resort rankings

I recently criticized the way Ski Magazine was conducted its ski resort by its readers based on the experienced thay had during the previous winter season. Beside letting the publication know that their format is neither fair nor helpful, we should encourage them to reform the way such tests are conducted.

For instance the tests should be a reflection of the entire community (i.e. Park City) and include both ski areas (Deer Valley and Park City Mountain). Aspen should follow the same template and at least include Aspen Mountain and Aspen Highlands.

North Lake Tahoe would include Squaw – Alpine and Northstar, while South Lake Tahoe would include Heavenly and perhaps Kirkwood. Banff with its enormous bed base would be the community connected to Mt. Norquay, Sunshine and Lake Louise, etc.

We should also know how that survey is conducted. How does the process work? How many questionnaires are sent? To whom (who's qualified to respond)? What's the total rate of return and the percentage distribution by resorts to make sure that there is a minimum of statistical legitimacy...

Finally, there should be some independent oversight to guarantee that the results are not manipulated to reward those sole adverting in the publication...

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