Bringing Thonon water to America?

While cleaning and re-organizing our pantry, my wife just found this tiny water bottle branded Thonon. Quite meaningful as I was born in the town where that water was produced and bears the exact same name and also about the fact that it ended up in America 5,313 miles away. 

Mineral and other type of water are the kind of crazy manifestation of humanity’s out-of-control consumption. It used to be know as “Source de la Versoie” and St. Francis de Sales, a 16th century local saint, thought it tasted good. 

We can’t tell you how that tiny bottle ended up inside our home, but suffices to say that bringing a commodity like water, so far, is insane and symptomatic of some of the most foolish aspects of globalization. 

Evian water owned by the powerful Danone agribusiness, that comes out of the ground just a few miles from Thonon has enjoyed an amazing reputation, while the Thonon brand has struggled by comparison. The global bottled water market size is huge and is now valued at about $220 billion. 

Just as an indication, we drink 15 billion gallon of bottled water in the United States each year ! We’re not just talking about spring water, but all kind of water, including the suspect “purified” one. 

We are talking about big business and a kind of activity that’s capitalizing on fear, global drought, poor infrastructure and unbridled global population growth, that’s holding the world population hostage of these tiny plastic bottles...