Friday, December 17, 2021

Vail Resorts, too much of a good thing ?

While Park City, owned by Vail Resorts is struggling to open its terrain and making snow like never before, I just heard that the company sold 2.1 million Epic Passes for 2021-22 season after cutting its prices by 20%. 

That’s right, the company reports a 76% increase in pass sales from 2019-20, which is about 900,000 more tickets and passes purchased in advance. This is an increase of 47% or 700,000 more passes than in 2020-21. 

What this means is that Park City, as well as all of Vail Resorts destinations will be awfully crowded this season, and this might be the end of the good skiing that we once knew. 

Vail Resorts better to work at improving its large and out-of-date lift infrastructure at Park City and cutting all the obstacles that make its good slopes unskiable at times, and very dangerous the entire season. 

A tall order indeed and knowing Vail Resorts’ avaricious behavior, an improbable one as well.

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