Will there ever be something new at Sundance?

Last Monday, we drove to Sundance ski resort, which for us is at least a yearly event.

We don’t ski there, but we enjoy its stunning landscape as well as its rustic and minimalist atmosphere, even though its path and philosophy seem to us to be very limiting and running out of options. 

The old country store could remain rustic and be even more charming if its merchandising, displays and the product offered could evolve with time. 

After a long while, the place feels stuffy and old and one wonders why the new owners don’t feel it and don’t try to do something about it without damaging the brand’s direction. 

Hard to remain the same in a fast changing world, I guess!