Thursday, September 28, 2023

“Dear” skiing…

Recently, our media hasn’t been shy to publish the peak rates of day lift tickets at US. ski areas for the 2023-24 ski season. Am proud to say that our two local ski resorts are sitting at the top of that crazy hit parade? No, I think it’s just insane. Just three years ago we were shocked to hear news of resorts breaking through the $200 threshold and today we’re just one dollar shy of $300! 

  • $299: Park City, UT, Vail, Beaver Creek, CO 
  • $289: Deer Valley, UT 
  • $279: Palisades Tahoe, CA, Steamboat, Breckenridge, CO 
  • $269: Northstar, CA, Keystone, CO $259: Heavenly, Mammoth Mountain, CA, Copper Mountain, CO 
  • $255: Jackson Hole Mountain Resort, WY 
  • $249: Big Sky Resort, MT $244: Snowmass, Aspen, Aspen Highlands, Buttermilk, CO 
  • $229: Powder Mountain, UT 
  • $225: Mt. Bachelor, OR, Telluride, CO 
  • $220: Winter Park, CO 
  • $219: Stowe Mountain Resort, VT 

Actually, that number was already reached when Arizona Snowbowl charged $300 for a lift ticket last season during its peak pricing. As three Vail Resorts owned like Park City, Vail, and Beaver Creek will sell lift tickets at a peak price for $299 (282€) this season it compares with $239 (225€) last season.

 
 “Epic” lines at the bottom of Vail’s “Back Bowls”…

 You figure it out, that’s a 25% increase and a nice way of keeping inflation under control! This of course is an effective tactic to push skiers into purchasing an Epic season pass for only $909 (855€) that can be paid off in just three ski days! 

When I compare this with Avoriaz, my French ski Alma Mater, the adult season pass is $671 (632€) with the day ticket still a bargain at $57 (54€) or $53 (50€) online. Over 75 skiers fare much better too, their season pass is only $81 (76€) and a day pass only cost them $21 (20€). I should have retired there!

No comments: