Tuesday, September 26, 2023

When hubris catches up with real estate agents

A few days ago I received a postcard with a beautiful sunset picture taken from the Park Meadows Country Club, a plush and very expensive golf club, here in Park City. 

I only have reproduced what was written on that card with my comments. It seemed to have been written by Josh, a 40 something man, and was signed by him and Ann, his mother-in-law. The latter, now in her 80s, has been a very successful real estate agent with an even brighter self-idea of herself. 

She’s now taking her son-in-law under her wing, bringing him up to speed in his new profession and eventually passing her book of business on to him. I don’t pretend to know everything about marketing, but I believe that her clients (existing and potential ones) don’t care about where the two had dinner and even less where they’ve spent their “fantastic” big vacation. 

Well, this type of comments coming from a real estate agent, getting fat on huge commission, reinforces the reader's resentment as it shows to what extent the client is the one feeding this person's luxurious lifestyle. 

Instead, it would have been smarter to weave into the text a good introduction for the young man and the assurance that he will benefit from all the professional guidance and experience his mother-in-law will pass on to him. 

Don’t you agree?

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