Tuesday, March 6, 2012

Moon Boots forever?

This morning as we were running, I notice a kid waiting for the school bus and wearing a brand-new pair of Moon Boots. This footwear was first created in the early 1970s by the manufacturer Tecnica, in Italy. Ever since, over 25 million pairs have been sold and that wonderful business still goes on.

After fading away for a while, like most fashion items do, the boots regained popularity in the early 21st century. Of course, today, these boots are no longer made in Italy, they're manufactured in Ukraine, at the rate of some 700,000 pairs per year. A great marketing idea and a financial jackpot!

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