Monday, February 27, 2017

Ball and Bar logos

You remember the resemblance between the Park City and the Martini logo?
Well last night, as I was laying awake in the middle of the night, another one of these distinctive branding signs came to my half-dormant mind: Datsun!

Younger reader of this blog may not remember what Datsun was all about, so let me remind them that the brand was owned by Nissan. Datsun's original production run began in 1931. From 1958 to 1986, vehicles exported by Nissan were identified as Datsun.
By 1986 Nissan decided to phase out the Datsun name for Nissan, but re-interoduced it in 2013 as a low-end brand for the emerging markets.

In 1931, Dat Motorcar Co. (DAT being an acronym for its founders) chose to name its new small car "Datson", a name which stood for the new car's smaller size when compared to the DAT's larger vehicle already in production.

When Nissan took control of DAT in 1934, the name "Datson" was changed to "Datsun", because "son" also meant “loss” in Japanese and also as a way to honor the sun depicted in the national flag - hence the name Datsun and the logo in which the name crossed the rising sun.

Now, with all that knowledge, don't ever drink and drive when you travel to Park City; in other words, you won't have any excuse if you mix Park City, Martini and Nissan!

No comments: