Monday, May 25, 2009

Starting a revolution

Last Friday, we went out to see “Che – Part I” about my friend's Ernesto forays into the Cuban jungle half a century ago. Our patience was used up long before the end of that armed-trekking movie and we finally left just before the closing credits. This said, I still believe that some “revolutions” remain necessary to change minds and advance issues. They don't have to be armed or violent though, and the best ones are generally short on arm-twisting and long on persuasion.

When paradigms become too fat, slow or comfortable to be removed and when "lowly people" have little control on big decision-makers asleep at the wheel, revolution is the only way. We could call it a sudden groundswell of “consumer demand” or a tectonic shift in mass-habits, but when the number of highly opinionated folks is large enough, it becomes hard to ignored and is eventually taken into consideration. I'm in the midst of starting a revolution, I am aware it will take some time, but when the new idea will be getting traction, change will flood without shedding a single drop of blood!

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