Apple's good choices

I'm a marginal Apple customer as only own an iPod. Yet, I admire the company and Steve Jobs, its founder and cheer for them.

The high-tech firm embodies most everything that is right with business and in particular a relentless search for innovation. It stands heads and shoulder over its competition and one can bet that the only ones that will come after it are going to be some Chinese companies.

Apple shows that a culture of constantly obsoleting your own products, a generous commitment to research and development and a strict discipline are key to survival, success and leadership in today's developed society. What's amazing is that all other companies in our so-called developed countries are watching that story develop, affirm itself and are still seemingly sitting on their hands...