Tuesday, May 2, 2017

Have lift ticket prices hit a ceiling?

Recently Vail Resorts published an interim season report, from the beginning of winter to April 23.

In spite of having one of the best snow seasons in recent history, it could only show an increase of sales amounting to about 3.5% over the previous years, while skier-visits dipped by about 3%.

What does that tell us? Simply that by keeping on raising lift ticket prices too much, year after year, ski resorts may have finally gone a bit to far and have begun to see their visitations drop. This season, prices went up 4%, much more that the consumer price index.

Seems to me that ski resorts ought to wake up and stabilize their prices!

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