Tuesday, August 13, 2019

Excess visitation?

This past winter has been extremely busy on Park City ski runs and the same is happening on our mountain trails and multi-users byways, following a splendid summer season. To the points that near misses and collisions are not rare and that tempers are sometimes flaring leaving room for “trail-rage”.
Are there too many visitors coming to Park City and what should we do about it. I was discussing that subject yesterday with the executive director of Park City Mountain Trails who suggested that “The Chamber of Commerce and Ski Utah, should stop advertising, or a the very least reduce their ad expenditures, to give overcrowding a break and our community some breathing room...”

Not a bad idea, while, I would think, the savings could be put to work by enhancing our trail system and access to skiing. Something at least worth debating and exploring. Why keep on cramming more tourists in a place that’s already saturated?

Taking a breather in promotional expenditures and investing the difference into enhancing the visitor’s experience might be a terrific approach we should consider. Let’s talk about it!

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