Tuesday, March 19, 2019

Don't count on an extended ski season!

Deer Valley and Park City have lots of snow, well enough to stay open till May 1, but such an extension might not bring much extra revenue to the ski resorts as most users would be season pass-holders who would have long paid for their lift access.

This said, it would be a would be a remarkable move if our two resorts remained partially open for say an extra week, as a way to thank the local communities for gridlocking the Park City streets and  crowding our slopes with all these extra visitors using their Ikon and Epic passes, that have seemingly fallen upon us out of nowhere.
They wouldn't need to keep the entire mountain open, but just a fair sampling of lifts and runs. This would strike a wonderful chord at a time when our email and snail mail boxes get stuffed with pressing solicitations to purchase their product for 2019-2020.

Granted, selling is a noble endeavor, but saying “thanks” by offering one more week of skiing, mostly to the locals, would be a high-class gesture that might not just translate into extra business, but a great deal of extra goodwill!

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