Powder Magazine kicks the bucket

I just learned that Powder Magazine, founded in Sun Valley, Idaho back in 1972, is shutting its publication, along with three other magazines including Snowboarder, Bike and Surfer, owned by America Media Inc. (AMI) in Carlsbad, California. 

This happened as Powder‘s first issue of Volume 45 was getting ready for release. Just the online magazine Snowboarder.com will be maintained this winter with a single editor to run the brand's website and social media accounts and to meet the brand's obligations to the Dew sports tour, which is also part of AMI’s Adventure Sports Group. 

According to Powder’s staff, all are still working on two more issues of the magazine, first their Gear Guide issue available for free in ski shops across the United States, and their Photo Annual, which will be on newsstands November 16. 

Powder was a welcome, irreverent and free-thinking alternative to the late Skiing magazine and its Ski counterpart that is still barely alive, and their mostly boring, technical seriousness. Its great pictures will leave some fond lasting memories in the minds of its faithful followers during its 49 year lifetime. 

Another great magazine falling victim to the internet and Covid-19. Rest in Peace!