Back in September of 2021, we purchased our season ski passes from Vail Resort expecting a normal product and a good service delivery. In fact, the same product with have purchased for years. We trusted the company.
Granted, winter came late, November was very warm and didn’t able the resort to make as much snow as usual, but these were justifiable problems that we fully understood. Then the snow came, better than last year as the Christmas Holidays began, and even much better during the busiest week of New Year.
The problem not acknowledged was the lack of staff to run the lifts and possibly additional crucial mountain services too. The base salary at Park City Mountain (PCM) being only $15 per hour, it’s no longer competitive in view of the local cost of living.
To attract the staff it needs, PCM should pay much more, but is far too stingy to do this. The lack of terrain and lifts open are compounded with the fact that Vail Resorts sold this season 2.1 million pre-purchased tickets and season passes. That’s a 76% increase over the 2019-20 season.
Vail Resorts and PCM got the money early from their clients, but failed to staff accordingly and failed on its “Epic Promise”. Because of it, the lines have never been so long creating a recurrent, daily “skimageddon”, and yet no apology, no regards for the client and no decent and true explanation.
The fact that there are few employee able and willing to work for $15 per hour is not my problem and therefore PCM failed its guest by not delivering the product it was supposed to, because it didn’t want to damage its profitability.
This is simply theft, especially when Vail Resorts has taken money from dissatisfied clients! Vail Resorts greed will be its undoing.
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