Is Rossignol losing its way?

With the departure of Julia Mancuso (switching to Völkl) and Ted Ligety (moving to Head) Rossignol is dropping yet another pair of highly visible U.S. athletes and seemingly turning its back to what made it the racing standard for decades. What's really behind these changes? Budgetary constraints, change of focus, misreading of Rossi's culture, or Head's unstoppable quest for top talent?